They tell me that social life these days is all about getting the most friends on your FaceBook file. Not that you know most of them (in any normal meaning of the word) from Adam or Eve, or even care who they are; as long as you can parade their names and faces as being ‘yours’. Even today I received an email asking if I wanted to be ‘Linkedin’ with a chap in Coventry. Nothing strange there, you reply. My home town, old friend? Well, yes and no. The chap married a childhood/family friend about 45 years ago and I’ve never met him! Would I like to learn more about him and share my thoughts? Er, not really, but thank you for asking. (I think.)
Then there is the latest Starbucks gimmick – asking customers their names. “Hello, I’m Sherry and I’m your barista today. What shall I call you?” I shall of course now avoid Starbucks even more studiously than before, since I would be likely to disappoint them on several fronts. a) I just want coffee, not a weird beverage with a life history and geography thrown in. b) I prefer to be anonymous (people tell me I am, effortlessly). c) I hate American chumminess which seems to demand that we are all welcomed like immigrants at the Staten Island depot. It’s a cup of coffee FGS! d) Every other customer below the age of 50 will be studying their ipod/ipad/laptop/notebook, making even more cyberfriends and ignoring the aromatic reality of a coffee shop where normal people meet in person.
O tempora, o mores!




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