Cigarette packaging – Oz

Last evening the conversation moved to the new legislation enforcing ‘plain’ cigarette packaging in Australia.

Plain packaging? How do retailers and customers distinguish the different brands we thought?

Well then, a little research this morning established that the boxes are anything but plain, they have graphic pictures and warnings on them (too shocking in my opinion to present to you on the main page here, but I’ve included a pic on the next page.)

It appears that the brand name is relegated to the lower ½ inch or so on the front of the pack.

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