We are all air travellers. We choose the deal that suits our needs and our pockets. Meanwhile the airlines tempt us with every conceivable incentive to pay less or more, while pretending to consider our comfort and convenience.
And BA, perhaps our homeland’s favourite airline, are coming clean. So that if you pay a higher ticket price to travel with them you get ‘priority boarding’ – which Ryanair and easyJet have offered for a while at a premium price.
Result? Shock horror that BA could be so class-obsessed! ‘Rich people given priority’ according to Osborne’s London rag. But as far as I know, his rich people always got it – with BA and every other airline. Although the chavs he appeals to will always cry foul if they can’t get to the front of the queue.
I have noticed during my many years of easyJet travel that there are folk who gladly fork out double the ticket price to occupy the front row on the plane, preening themselves as superior beings. BA know how to catch them! And good luck to them.