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Century Of The Self

Some of you may have four hours to watch this. I thought it apposite in view of Janus’ post on advertising.

 

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Categories: General
  1. March 7, 2017 at 11:27 am

    I’ll let you know!

  2. christinaosborne
    March 7, 2017 at 8:19 pm

    4 hours to waste? More like 4 minutes!
    Not for me then.

  3. March 8, 2017 at 7:03 am

    Jazz, give us a clue what it’s about!

  4. March 8, 2017 at 9:15 am

    Errrm..!!?

  5. March 8, 2017 at 1:28 pm

    Hi Jazz, I watched an hour and half of it last night. Fascinating stuff. Thanks for posting.

  6. March 8, 2017 at 2:18 pm

    So…….what is it about then?

  7. March 8, 2017 at 3:00 pm

    My take so far: the invention of the public relations profession and the use of psychoanalysis by business to manipulate consumers and by politicians to manipulate the electorate. E.g. In the 1920s it was considered unladylike to smoke. The president of American Tobacco told his consultant that he was missing out on half of his potential market. Edward Bernays, the nephew of Freud came up with idea of associating smoking by women with the suffragette movement. Cigarettes were the ‘torches of freedom’. He approiached a bunch of young socialite women and in the middle of the Easter Parade in New York they all lit up and the rest is history. Roosevelt and Goebbels used Bernay’s techniques to get the people of the depression to go along with their policies, with slightly differing results!.

  8. March 9, 2017 at 12:22 am

    I knew it was something like that having zoomed through a few minutes of it. The link was emailed to me by one of my ex seamen friends.
    An ex neighbour worked for CocaCola Cadbury Shweppes and he told me that they put video cameras in retail outlets to record customer behaviour this was then analysed by teams of psychiatrists in order to work out how and where to stack goods. The order in which items are displayed is dictated by something called a planogram ….apparently.

  9. March 9, 2017 at 6:36 am

    Jazz, instore layout is quite a science. Cut flowers are always at the entrance, daily essentials always at the furthest point, women’s wear and toiletries near the start, ‘temptations’ at the check-out. Yes, market research involves psychology. Hardly a surprise if politics does the same.

  10. christinaosborne
    March 9, 2017 at 6:45 am

    Only shop the walls and not the aisles!

  11. March 9, 2017 at 8:25 am

    Janus: I have noticed this which is why we like Waitrose Lidl and Aldi. None of these stores is particularly big and you can get in and out in ten minutes….or at least I can, Mrs J is a different matter. The big Tescos, Sainsburys, Morrisons etc are to be avoided unless you have half an hour to spare.
    We were in Aldi yesterday and I noticed something something that I hadn’t seen before. In the veg section whole sections of the shelving are portable. So instead of being replenished in situ. The whole thing was wheeled away to the stock room (or whatever it’s called). A smart idea, as fruit and veg is fairly untidy.
    Aldi and Lidl check out staff go like ‘hell in the night’ and you can’t really pack bags at the checkout. You throw the stuff back in the trolley and wheel it off to a bagging area. This certainly speeds things up and must reduce the number of staff required. Which is probably why neither Aldi or Lidl have computerised self checkouts as have the big stores.
    The majority of check out folk in these places used to be (or appeared to be) Eastern European and I was always impressed by their speed and efficiency compared with their British counterparts who were by comparison (mostly) slow and clumsy. However in the last couple of years I’ve noticed that many of the Brits are picking up the pace………….an unremarked benefit of immigration.

  12. christinaosborne
    March 9, 2017 at 5:03 pm

    Thank God all stores in the USA (that I use anyway) pack your groceries for you! UK idea of service appears to have come from a barnyard! Why on earth should speed be the ultimate yardstick, surely satisfaction at the whole experience ranks a damned sight higher?

  13. March 9, 2017 at 7:09 pm

    Christina: We were never very good at service. Very occasionally the big supermarkets have somebody to pack for you. Aldi and Lidl don’t but they are continental so I guess thats how they do it there. Costco virtually always have someone to help but then they are American, they also have good sized parking slots in the car park.

    BTW my earlier description of Waitrose is incorrect. We were at the Salisbury Waitrose today, it’s a very big shop and just as bad as a Tesco. I just wanted bottled water and Paracetamol had to walk miles to get them.

  14. Boadicea
    March 10, 2017 at 11:58 am

    I started to watch this – but it’s fairly late so I might continue later. Like JM, I find it fascinating!

  15. March 10, 2017 at 1:09 pm

    Like JM?

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