Panaceas and placebos are not PC
British patriots among us will recall that Lady Sarah Ferguson boasted of using royal jelly (by mouth) to facilitate conception, while even today a North Korean mother of triplets sings the praises of honey potions prescribed for her by the late, lamented Kim Jong-Il – akshully very ill by all acccounts.
But unmoved by these historically reliable accounts of the power of patent medicines, canny Chinese bosses plan to ban all such products from being promoted as ‘miraculous’. In fact China’s State Food and Drug Administration will outlaw words it classes as “vulgar or linked with superstition, such as: sex, God, immortal,” from the names of health products”.
Which strikes me as a bit harsh. I mean the Chinese seem to believe in the power of feng shui, tai chi and i ching, not to mention the application of needles in unmentionable places – so what’s so dangerous about ginseng, horny goat weed and a few enchanted pills from the local quack?
Remember, Confucius he say, “A little bit of what you fancy always does you good, innit?”